25. January 2022

Optimum Group™ sites will operate under the name Optimum Group™

Optimum Group™, a leading provider of self-adhesive labels and flexible packaging solutions, increases the visibility of its brand image. As of January 25, 2022, all sites of the Optimum Group™ will operate under the name Optimum Group™. This name change is part of a new market approach with which the Optimum Group™ organization presents itself as total supplier of self-adhesive labels and flexible packaging solutions. The company is thus unifying its image for a clear and distinct positioning. The aim is to achieve even greater brand loyalty both internally and externally and to be perceived as a unit more strongly on the market than before.

The name Optimum Group™ reflects the positioning of our company as a unit with shared values, long-term goals and a clear strategy. It continues to represent the sum of its valuable and unique parts. In 2022, we are strengthening our perception in the market as a reliable partner for environmentally friendly and high-quality self-adhesive labels and flexible packaging solutions and send a strong signal of togetherness to all employees of the Optimum Group™ family’, says Ruud Zantman, CEO of Optimum Group™.