Shrink sleeve enhances the premium look of the gift box

AB InBev has developed a unique gift box that puts the stories and achievements of the football legends of the 1986 World Cup at the centre stage. The can inside the gift box features a high-quality shrink sleeve produced by Optimum Group Wellen. This packaging solution creates a striking and premium appearance, demonstrating how our expertise contributes to distinctive product presentations.

Shrink sleeves offer brands extensive possibilities to present products in a visually powerful way. Thanks to full 360-degree printing around the product, they create an eye-catching appearance that helps products stand out and strengthens the brand experience.

This project is a great example of how we work together with customers and partners on innovative packaging solutions that go beyond functionality. It is inspiring to see our products featured in such impressive campaigns and collaborations.

We are proud of this great reference and would like to thank all colleagues who contributed to this project. Thanks to their craftsmanship and dedication, we make special projects possible together.