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PPWR & Design for Recycling

Sustainable packaging in line with the new EU legislation

The EU Packaging and Packaging Waste Regulation (PPWR) defines the future of packaging in Europe. This regulation requires producers to use sustainable, recyclable, and circular packaging. At Optimum Group, we guide you step by step in designing packaging that complies with PPWR requirements – with innovative solutions in labels, sleeves, and flexible packaging, all based on the Design for Recycling principle.

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Optimum Group™

Building sustainable packaging together

Optimum Group combines expertise in printing technology, material selection, and recycling knowledge to support companies in their PPWR transition.
Whether you use labels, sleeves, or flexible packaging — we think along with you from design to production.

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Tell us about your challenge, and we’ll help you move towards a PPWR-proof packaging solution.

Design for Recycling

Recyclability scores for packaging

Starting in 2025, packaging must comply with the principles of Design for Recycling. This means that packaging will be assessed based on its recyclability and compatibility with existing recycling streams. The scores are classified as follows:

  • Score A: Highest recyclability
  • Score B: Average recyclability
  • Score C: Lowest recyclability

From 2035 onwards, the Recycled at Scale (RaS) score will be applied to determine whether packaging can be effectively recycled within the existing infrastructure. Packaging with a score below 70% will be considered non-recyclable.

Packaging Minimization

Reducing packaging to minimal dimensions

From January 1, 2030, all packaging must be reduced to minimal dimensions to prevent unnecessary use of materials. This includes minimizing the weight, volume, and number of layers of the packaging, while maintaining safety and functionality. A maximum ratio of 50% empty space is allowed for grouped, transport, and e-commerce packaging.

Recycled Material

Minimum requirements for recycled plastic

Minimum requirements are set for the use of recycled material in plastic packaging. By 2030, the recycled content in food-contact PET packaging must be at least 30%, increasing to 50% by 2040. Similar requirements apply to other plastic packaging, with percentages ranging from 10% to 65%, depending on the type of packaging.

Compostable and Biodegradable Packaging

New requirements for environmentally friendly packaging

The new regulation also includes requirements for compostable and biodegradable packaging. These packages must be biodegradable under uncontrolled conditions (home compostable) and must not disrupt recycling streams. Bio-based plastics, made from biomass, are now recognized, and their applicability will be assessed within three years.

Prevention targets and collection

Reduction and separate collection of packaging waste

Ambitious targets have been set for the reduction of packaging waste per capita, ranging from a 5% reduction in 2025 to 37% in 2040. Deposit schemes for specific packaging will be introduced from 2029, aiming to collect at least 90% of these packages.

Reuse and Refilling

Targets for reusable packaging

From January 1, 2030, reuse and refilling will be mandatory for certain product categories. For alcoholic and non-alcoholic beverages, including water and juices, the reuse rate must be 10% in 2030 and 40% in 2040. Transport packaging must also be reusable, with targets of 40% in 2030 and 70% in 2040.

Stay up to date: PPWR news and updates

Developments around the PPWR are happening rapidly. With our newsletter series, you’ll stay informed about:

New PPWR legislation and deadlines, practical examples of sustainable packaging solutions, innovations in labels, sleeves, and flexible packaging

Read previous editions and get inspired!

PPWR Masterclasses 2025

Fit for Future

Following last year’s success, Optimum Group is organizing a renewed edition this autumn: PPWR Masterclasses 2025 – Fit for Future.

Do you want to be prepared for the future of sustainable labeling?

Then register for the PPWR Masterclasses 2025 – Fit for Future and discover how your organization can meet the requirements of tomorrow.

Sign up now!